Animals In TV Commercials
In the history of television there have been many animals in television commercials that have won over audiences and gained tremendous popularity. We all probably remember some funny or touching advertisement that was played by some peculiar looking animal.
In this article, we invite you to remember together the most famous animals from TV commercials .
Why are animals so successful in TV commercials?
According to experts, the fact that animals are successful in traditional and digital marketing is not new. Especially when we talk about species we share empathy with, such as dogs, cats, horses, pigs, dolphins, monkeys, etc.
Animals we identify with often evoke positive emotions, such as tenderness or a sense of protection. While the species we consider less “desirable” can cause disgust and even fear.
For these reasons, many commercials bet on horses to give us the feeling of freedom, or on dogs to inspire us with the most innocent and unconditional love. While others choose cockroaches, rats and mosquitoes to promote their insecticide or pesticide products.
In all cases it is very difficult to remain indifferent to seeing these animals on the screen of our televisions or devices. This is the key to the success of what is usually called ” emotional marketing “.
In addition, animals in TV commercials or Internet videos make it possible to reach a very large audience.
In this way, advertisers get their message across to very different people, who may just share their love for animals.
7 unforgettable animals in TV commercials
These are some of the advertisements that almost all of us have seen on television, with animals as the protagonists:
1. “The man and the dog”
Not all TV commercials use animals to sell a product or service. Some ads seek to promote campaigns, policies and events of great national or global importance.
This is the case of “The man and the dog”, whose goal was to raise awareness of the importance of organ donation. This ad wisely appeals to the great friendship between man and dog as a reminder that we can save lives by donating organs. The result was one of the most moving animal commercials in history.
2. “Friends are waiting for us”
Here is another TV commercial that uses the connection between humans and dogs to make its audience think. In this case, the advertisement warns of the dangers of driving after drinking alcohol and after consuming alcoholic beverages without moderation.
3. “Dogs and cats react to 4K TV”
This is a very fun and innovative commercial , where we observe the real reactions of cats and dogs when they see a TV with 4K technology for the first time. It is a simple proposal that makes us laugh and reflect on how animals perceive the world around them.
4. “The story of a lost dog”
An abandoned dog, a horse and his tutor are the stars of this very exciting TV commercial. It is an invitation to reflect on our conception of the sensitivity, intelligence and way of relating to animals. A strong and firm answer for those who doubt that animals have feelings.
5. “Adopt, don’t buy!”
In this ad, we are shown the difficult life of a stray dog and its urgent need to be adopted – a very touching spot to remind us that there are thousands of dogs waiting for the opportunity to have a family and a home. We warn you in advance that you may shed a few tears when you watch this commercial .
6. “Cooking while the owner is not at home”
What owner has never wondered what his pets do in his absence? Well, this commercial is one of the more creative answers to that question.
In this advertisement, a dog is seen taking advantage of the absence of his owner to venture out to cook his own food. But his plans will suddenly be interrupted by the return of the humans.
7. “The cat who decided to live like a dog”
Finally, let’s take as an example a creative spot that plays with the differences between cats and dogs. In this ad, we are told the story of a cat who decides to behave and live like a dog to have more fun.
This announcement turns out to be an excellent satire that invites us to enjoy life a little more.
